Scoring a great deal can be both thrilling and practical, especially during peak shopping seasons like Black Friday or Cyber Monday. But amidst the flashy banners and “limited-time offers,” it’s easy to get lured into spending on items that may not provide the value you’re seeking. Whether you’re eyeing the latest tech, wardrobe staples, or kitchen gadgets, knowing how to spot deals when shopping is key to saving money without sacrificing quality.

Here’s a guide with expert-backed advice to help you shop smarter and avoid buyer’s remorse.

Know Your Priorities and Set a Budget

Before diving into any sale, understand what you actually need. Are you looking for a new smartphone, winter apparel, or home essentials? Creating a shopping list and setting a clear budget can prevent overspending. A plan ensures you focus on items that add real value to your life, rather than impulsively buying things because they’re “on sale.”

Tech Deals

Smartphones

Freepik | Black Friday offers tech discounts, especially on last year's smartphones.

Looking for discounted tech? Black Friday often offers substantial price drops on smartphones, especially last year’s models. Alan Martin, a tech journalist, advises, “Opt for a high-end model from the previous year. It will perform nearly as well as the latest release but at a fraction of the price.” However, avoid older budget models, as they might lack software updates and newer features essential for longevity.

If you’re interested in AI-powered features, ensure the device is powerful enough. For instance, some AI capabilities require higher RAM, such as 8GB, to function seamlessly. Always verify a phone’s specifications to ensure compatibility with your needs.

Mobile Contracts

The best Black Friday deals often focus on SIM-free phones rather than contracts. Andy Aitken from Honest Mobile notes, “Contract offers might seem appealing, but they often include hidden costs or tie you into long-term commitments.” Calculate the total contract cost and compare it to a SIM-free purchase to determine the better deal.

Fashion Finds

Seasonal discounts can yield significant savings on clothing. Retailers frequently offer deals on winter essentials like coats, knitwear, and accessories during the Black Friday period. Andrew Norton, a shopping center director, suggests, “Shop for high-quality basics now, as these pieces will likely see the steepest discounts.”

For deeper discounts, consider waiting for post-Christmas sales. However, stock may be limited, and you might miss out on popular sizes or styles.

Skincare

When buying skincare products on sale, it’s crucial to understand your skin’s needs. Beauty expert Justine Masters emphasizes, “A great deal isn’t worth it if the product isn’t suited to your skin type.” Follow brands on social media for exclusive deals, but ensure you’re purchasing items that genuinely benefit your routine.

Home Appliances and Tech

Laptops and PCs

Investing in a laptop or PC during sales can be a smart move, but shop wisely. Journalist Dominic Connor advises, “Ensure the device comes with the latest operating system and has at least 16GB of RAM. This prevents you from needing costly upgrades later.” Refurbished models can be tempting but check their compatibility with current software to avoid issues.

TVs

Older TV models often see significant discounts, but quality matters. “Buying last year’s model can save you a lot, but avoid anything with outdated features like low refresh rates if you’re a gamer,” says Andrew Spode, a tech expert. Look for added value in bundled deals, such as free soundbars, to enhance your purchase.

Toys, Games, and Seasonal Items

Instagram | odysseybookstore | LEGO and other popular toys are often discounted during Black Friday.

Toys like LEGO sets and trending items tend to see great discounts during Black Friday. Andrew Norton explains, “Larger items often get the biggest markdowns before Christmas, while January sales focus on clearing less popular inventory.” To ensure the best prices, consider using price-tracking tools to monitor fluctuations throughout the season.

Travel and Essentials

Holiday deals on flights and accommodations are common but often come with restrictions. Carolyn Pearson recommends, “Be flexible with dates, especially midweek travel, to take advantage of lower prices.” Beyond trips, Black Friday is an excellent time to stock up on travel essentials like luggage, pillow sprays, and wellness products.

Tips to Spot Genuine Deals

1. Research Prices in Advance - Know the usual prices of items you’re eyeing. This helps identify whether a discount is truly a bargain.
2. Read Reviews - Check product reviews to ensure quality. Even if something is heavily discounted, it’s not a deal if it doesn’t meet your expectations.
3. Avoid Impulse Buys - Flashy discounts can be tempting, but only purchase what you need.
4. Check for Hidden Costs -Whether it’s shipping fees or bundled items, ensure you’re not paying extra for things you don’t need.

Mastering how to spot deals when shopping doesn’t just save you money—it helps you make informed decisions and avoid regret later. By researching, setting priorities, and knowing what to look for, you can confidently navigate sales without falling for gimmicks. Whether you’re upgrading your tech, refreshing your wardrobe, or planning your next trip, these tips ensure you’re truly getting the best value for your money.